HOUDINI SOLE
What is it?
The Houdini Sole is a raised steel mass area at the rear of the clubhead, as well as a curved leading edge under the face.
What does it do?
The patented Houdini Sole reduces the amount of sole area to reduce drag and turf interaction by 35% and is instrumental in significantly altering the CG placement of the E523 Iron, making it one the highest launching and easiest to hit irons ever produced.
HOLLOW BODY CONSTRUCTION
What is it?
Hollow-body perimeter weighting produces distance properties of a metalwood in an iron-like design.
What does it do?
Hollow-body perimeter weighting produces maximum ball speed off an iron. The hollow-body design makes for an extremely low and back CG, helping to create a very forgiving and powerful face.
OFFSET DESIGN
What is it?
The offset design acts as built-in slice fighting technology
What does it do?
This helps square the clubhead at impact to produce anti-slice ball flights.
SUPER SHALLOW FACE
What is it?
The super-shallow face is designed for extreme playability and high-flying launch characteristics.
What does it do?
The extremely shallow face produces higher launch angles and extreme ease of launch with extreme forgiveness.
CONCAVE TECHNOLOGY
What is it?
A new Concave Technology added to the E523 Iron creates our best-looking hollow-body iron-wood to date.
What does it do?
The Concave treatment to the shape of the E523 Iron creates a smaller topline, and a less visible backend for a more compact look at address, while still providing the forgiveness and ease of launch that our iron-woods have become famous for.
