NEW REACTIV X System combines the REACTIV iQ Smart Cover Technology with XCLRNT mid-layer for INCREASED DISTANCE off the tee and IMPROVED FEEL and CONTROL around the green

MORE DISTANCE: REACTIV X System creates intensified rebound on tee shots, delivering explosive velocity and increased distance

MORE CONTROL: REACTIV X System stays on the face longer on approach shots, providing more spin and soft feel around the green

The TOUR B RX delivers increased ball speed for MAXIMUM DISTANCE off the tee and HIT & SIT performance on approach shots

Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B RX is ideal for players with swing speeds UNDER 105 MPH who want additional distance

The NEW TOUR B with MindSet – the first ball scientifically designed to help you separate analytical thoughts from athletic performance

MindSet is a visual cue on the golf ball that reminds you of the easy three step process

Step One: IDENTIFY YOUR TARGET. The first step is information gathering. Where is my target, what is the distance, wind conditions and what club do I need to hit?

Step Two: VISUALIZE THE SHOT PATH. This step is about connecting to the target and visualizing the shot or putt you want to hit.

Step Three: FOCUS ON THE DOT. In this step, you stay connected to the target, clear your mind of analytical thoughts, focus on the green dot and execute the shot you visualized.

The TOUR B RX delivers increased ball speed for MAXIMUM DISTANCE off the tee and HIT & SIT performance on approach shots

Bridgestone Golf is the #1 BALL FITTER IN GOLF: The TOUR B RX is ideal for players with swing speeds UNDER 105 MPH who want additional distance

JASON DAY assisted in the development of MindSet and plays the ball in professional competition